At least 15 Zimbabwean tourism firms and organisations will exhibit at a major global tourism exposition—International Travel Bourse (ITB)—to be held in Berlin, Germany, this week, an official has said.
The expo, which has attracts over 185 countries, kicks off today and ends on Sunday.
The Zimbabwe delegation, led by Tourism Minister Walter Mzembi, includes the African Bush Camps, African Sun Hotels, Civil Aviation Authority of Zimbabwe, Rainbow Tourism Group, Shearwater Victoria Falls, Sikiliza Adventures, The Amalinda Collection, Wilderness Safaris, Zambezi Cruise Safaris, Zimbabwe International Trade Fair, Zimbabwe Parks and Wildlife Management Authority, Zimbabwe Tourism Authority and Zimbabwetravel.info.
In a statement, Zimbabwe Tourism Authority chief executive Karikoga Kaseke said he hopes the Zimbabwean delegation will secure deals that will help the recovering industry regain its European market.
Germany contributes 18 percent of European arrivals into Zimbabwe and ranks third after the United States of America and UK, contributing 26 355 arrivals recorded in year 2015, a drop from the 76 000 arrivals attained in 1999, which was Zimbabwe’s tourism peak year.
Over 10 000 exhibitors will attend the expo, which also attracts cities, tour operators, airlines, hotels and various services advancing tourism businesses.- The Source