Why Mugabe has been winning the international PR contest


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Zimbabwe’s President Robert Mugabe has survived more than a decade-long onslaught for him to go. He even lost the first round of the presidential elections in 2008. But he continues to hang on. One think tank argued eight years ago that he has been winning the public relations contest to isolate him and his top lieutenants because the international community’s approach to Zimbabwe lacks a shared, universally recognisable objective. Can this be true today?

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Charles Rukuni
The Insider is a political and business bulletin about Zimbabwe, edited by Charles Rukuni. Founded in 1990, it was a printed 12-page subscription only newsletter until 2003 when Zimbabwe's hyper-inflation made it impossible to continue printing.

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